Industry Playbook

Property Lists for Real Estate Agents

Build local seller-farming audiences by combining 10+ years of ownership, owner occupancy, and 50%+ estimated equity in target neighborhoods.

Target Audiences

Recommended property lists for this playbook

Choose a pre-configured audience recipe below, or open the featured starter list with all industry filters pre-loaded.

Reach homeowners who have held their property for 10+ years—ideal for listing agents, downsizing campaigns, and high-equity acquisitions.

Target primary residents who make direct purchasing decisions for home improvements, insurance, solar, and residential services.

Find homeowners with 50%+ estimated equity for seller farming, cash-out refinance outreach, solar, or home renovation campaigns.

Track recent property transactions within the last 90 days for neighborhood real estate farming, comp analysis, and contractor outreach.

Industry Playbook

Build local seller-farming audiences by combining 10+ years of ownership, owner occupancy, and 50%+ estimated equity in target neighborhoods.

Target Audiences

Choose a pre-configured audience recipe below, or open the featured starter list with all industry filters pre-loaded.

Reach homeowners who have held their property for 10+ years—ideal for listing agents, downsizing campaigns, and high-equity acquisitions.

Target primary residents who make direct purchasing decisions for home improvements, insurance, solar, and residential services.

Find homeowners with 50%+ estimated equity for seller farming, cash-out refinance outreach, solar, or home renovation campaigns.

Track recent property transactions within the last 90 days for neighborhood real estate farming, comp analysis, and contractor outreach.