Industry Playbook

Property List Building for Direct-Mail and Local Marketing Agencies

Build property and recorded tax-mailing-address lists for client postcard drops, neighborhood campaigns, and other local marketing.

Target Audiences

Recommended property lists for this playbook

Choose a pre-configured audience recipe below, or open the featured starter list with all industry filters pre-loaded.

Target off-market properties and out-of-town owners by filtering records where the tax mailing address differs from the physical property.

Target owner-occupied properties with a recorded purchase in the last 12 months for home-service, insurance, and local business outreach.

Reach homeowners who have held their property for 10+ years—ideal for listing agents, downsizing campaigns, and high-equity acquisitions.

Find homeowners with 50%+ estimated equity for seller farming, cash-out refinance outreach, solar, or home renovation campaigns.

Industry Playbook

Build property and recorded tax-mailing-address lists for client postcard drops, neighborhood campaigns, and other local marketing.

Target Audiences

Choose a pre-configured audience recipe below, or open the featured starter list with all industry filters pre-loaded.

Target off-market properties and out-of-town owners by filtering records where the tax mailing address differs from the physical property.

Target owner-occupied properties with a recorded purchase in the last 12 months for home-service, insurance, and local business outreach.

Reach homeowners who have held their property for 10+ years—ideal for listing agents, downsizing campaigns, and high-equity acquisitions.

Find homeowners with 50%+ estimated equity for seller farming, cash-out refinance outreach, solar, or home renovation campaigns.